How can the problem of viewing rate be solved when independent video ads are played independently without anyone watching?
Independent video ads, which are automatically played on the article page, are becoming more and more popular among advertisers. This format is a way to replace the scarce and expensive streaming video insertion, just like the advertisement played before the video.
The Difference And Relationship Between Sales And Marketing
Sales is about selling a product, whereas marketing is about selling a brand, and the core business skills of the two are different.
Make clear these four questions, and you will understand which marketing method is the most effective
The question about the last contact of consumers is the most popular one among retail marketing practitioners, and it has been argued as attribution for more than ten years. In today's marketing world, consumers shop through various terminal devices and channels. Therefore, it is outdated and inefficient to simply attribute the sales achievement to the last interaction before purchase. This is because you may overemphasize the bottom of the funnel and neglect all the efforts made when filling the top of the funnel.
Data Is The Future Of Interactive Marketing
Professional marketing company illustrates the importance of big data with strength
What Is Event Marketing
Event marketing is an important part of brand marketing. For a product, you can do without advertising, but you can never omit event promotion, especially for new products that have just been launched.
How do brands use image recognition technology to understand consumers?
Just as the human brain processes images, computers are trained to process images just like humans. Image recognition, which is now a hot high-tech, was born as early as 1966. The original idea of the inventor was to attach the camera to the computer, so that the computer could easily see what the camera actually saw. However, image recognition still needs human training.
Why does Sony set up an internal creative organization?
Sony Music is betting on setting up its own creative organization internally. Sony hopes that the internal creative organization can integrate the previous independent marketing work of the company.
How To Do Internet Marketing? Methods And Techniques Of Internet Marketing
A business has to have a website of its own. The home page of this website is actually a large animation. When the content of the website can retain customers, that means your website is very good, gradually they will go slowly to find what they want.
How does the platform attract advertisers and users
It seems that no one can avoid the fact that the technology updates too quickly in the information age - perhaps you still remember the days when Netflix used to send DVD subscriptions to users by email. Now it has become the world's most popular OTT streaming media service provider, with nearly 150 million users worldwide. Many consumers have tried to follow in the footsteps of Netflix, but these constantly changing technologies and products make people dizzy, and users are not very calm when making choices. But one thing remains unchanged: consumers want the best content at the lowest cost. The best content is available 24/7.
