Three Key Points That Marketers Want Martech suppliers to improve
Improvements in customer experience, use and handling of data, ability to automate processes, use of ai and machine learning
How to Play Location Marketing Well
In our highly connected digital world, an all-round marketing approach can help brands bridge the gap between online and offline consumer behavior. However, promoting an effective multi touch strategy has its unique challenges, and our strategy is often effective only when we know it.
There is a practical guide for CMOs to choose effective marketing techniques
For CMO, this era has created unprecedented marketing opportunities, but also created a highly complex environment. The importance of successfully responding to user needs and preferences has never been greater. A study by Walker predicted that "by 2020, the user experience will exceed the price and the product itself and become the key factor determining the brand difference."
How Does Letv Super Tv Unlock The Value Of Marketing As It Taps Into The $100 Billion Ott Market?
Users can choose different brands of home devices according to their preferences, and can also achieve "one screen to control multiple ends".
What Is Internet Marketing?
Internet marketing is a business practice of promoting brands and selling products and services to target users through the internet
What Approach To Selling Is Needed For Different Income Groups Of Consumers?
Marketing to different income target groups must require a targeted approach, rather than all having one set of methods to go by.
7 Best Search Practice Methods
Like almost all retailers, some large organizations are facing increasingly fierce competition and CPC (pay per click) search challenges. The performance oriented marketing team realized that they could not always pay high costs to obtain the same level of revenue from repeat customers.
The Better You Know Your Customers, The More Money You Make, So What Should You Do?
Never think about your customers from your own point of view
What Exactly Is The Best Way To Do Marketing?
Marketers need to like advertising, not reject it, find inspiration from it and find out what customers want from it
A New Frontier For Marketers
How can marketers go beyond the details and stand a little taller to see the big picture accurately so they can properly measure the roi of your marketing and media spend?
