The Top 5 Marketing Technology Challenges Marketers Will Face
The amount of data collected, stored, processed, analysed and used to re-target customers, the problems associated with these data-related efforts are that it needs to be managed more and it is only becoming more difficult to use
How to Play Location Marketing Well
In our highly connected digital world, an all-round marketing approach can help brands bridge the gap between online and offline consumer behavior. However, promoting an effective multi touch strategy has its unique challenges, and our strategy is often effective only when we know it.
Customers Actually Have a Life Cycle, So How Do You Maximise The Value Of Your Customers?
When calculating the cost of customer acquisition, it is important to measure the entire life cycle of a single customer
Learn Marketing from Elon Musk: Tesla's Zero Budget Earns the Eyes of the World
In February 2018, many people's social circles were wiped out by an exciting news, that is, Elon Musk's SpaceX successfully launched the Falcon Heavy Rocket, which brought mankind closer to the dream of exploring space.
Marketing technology MarTech is so popular, but what is it doing?
Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?
Why Is It That When Promotion Is Done Well, Product Sales Become Very Easy?
The purpose of promotion is to find out what your customers want and to collect data on potential customers.
What is differential privacy? How will it affect marketing?
As people pay more and more attention to personal data and privacy today, the entire advertising and marketing industry is also reassessing the way to deal with personal privacy, and advertisers are also looking for better ways to collect data, hoping to legally use more accurate personal data information as much as possible without damaging personal privacy.
When Gifs Become "Social Currency"
It is a way of expressing an emotion, a moment that is difficult to express in words, in just a few seconds
6 Of The Hottest Recent Marketing Technology Numbers
The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more
7 Best Search Practice Methods
Like almost all retailers, some large organizations are facing increasingly fierce competition and CPC (pay per click) search challenges. The performance oriented marketing team realized that they could not always pay high costs to obtain the same level of revenue from repeat customers.
