7 Best Search Practice Methods
Like almost all retailers, some large organizations are facing increasingly fierce competition and CPC (pay per click) search challenges. The performance oriented marketing team realized that they could not always pay high costs to obtain the same level of revenue from repeat customers.
Advertising Technology And Marketing Technology Go Hand In Hand In Today's Digital Marketing Era
With the rapid development of marketing and advertising technology, the integrated use of technology is increasingly being adopted by companies to make the most of advertising as a marketing activity
There is a practical guide for CMOs to choose effective marketing techniques
For CMO, this era has created unprecedented marketing opportunities, but also created a highly complex environment. The importance of successfully responding to user needs and preferences has never been greater. A study by Walker predicted that "by 2020, the user experience will exceed the price and the product itself and become the key factor determining the brand difference."
How do brands use image recognition technology to understand consumers?
Just as the human brain processes images, computers are trained to process images just like humans. Image recognition, which is now a hot high-tech, was born as early as 1966. The original idea of the inventor was to attach the camera to the computer, so that the computer could easily see what the camera actually saw. However, image recognition still needs human training.
Zara, HM, Forever21, how do these fast fashions seize the online market?
The competition of fast fashion brands has become increasingly fierce. Now the focus of these brands' competition has shifted to fighting for online market share, and "visual search" provides a new way to obtain market share.
What Is Event Marketing
Event marketing is an important part of brand marketing. For a product, you can do without advertising, but you can never omit event promotion, especially for new products that have just been launched.
How does the platform attract advertisers and users
It seems that no one can avoid the fact that the technology updates too quickly in the information age - perhaps you still remember the days when Netflix used to send DVD subscriptions to users by email. Now it has become the world's most popular OTT streaming media service provider, with nearly 150 million users worldwide. Many consumers have tried to follow in the footsteps of Netflix, but these constantly changing technologies and products make people dizzy, and users are not very calm when making choices. But one thing remains unchanged: consumers want the best content at the lowest cost. The best content is available 24/7.
Seven Dos And Don’ts For Good Sales
The final consideration in sales is not how much money you have made, but how many people you have brought in and how many of those people you have brought in have been successful.
What Approach To Selling Is Needed For Different Income Groups Of Consumers?
Marketing to different income target groups must require a targeted approach, rather than all having one set of methods to go by.
Three Key Points That Marketers Want Martech suppliers to improve
Improvements in customer experience, use and handling of data, ability to automate processes, use of ai and machine learning
