A New Frontier For Marketers
How can marketers go beyond the details and stand a little taller to see the big picture accurately so they can properly measure the roi of your marketing and media spend?
Why Is It That When Promotion Is Done Well, Product Sales Become Very Easy?
The purpose of promotion is to find out what your customers want and to collect data on potential customers.
Customers Actually Have a Life Cycle, So How Do You Maximise The Value Of Your Customers?
When calculating the cost of customer acquisition, it is important to measure the entire life cycle of a single customer
The Better You Know Your Customers, The More Money You Make, So What Should You Do?
Never think about your customers from your own point of view
6 Of The Hottest Recent Marketing Technology Numbers
The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more
How do brands use image recognition technology to understand consumers?
Just as the human brain processes images, computers are trained to process images just like humans. Image recognition, which is now a hot high-tech, was born as early as 1966. The original idea of the inventor was to attach the camera to the computer, so that the computer could easily see what the camera actually saw. However, image recognition still needs human training.
There is a practical guide for CMOs to choose effective marketing techniques
For CMO, this era has created unprecedented marketing opportunities, but also created a highly complex environment. The importance of successfully responding to user needs and preferences has never been greater. A study by Walker predicted that "by 2020, the user experience will exceed the price and the product itself and become the key factor determining the brand difference."
Why does Sony set up an internal creative organization?
Sony Music is betting on setting up its own creative organization internally. Sony hopes that the internal creative organization can integrate the previous independent marketing work of the company.
Advertising Technology And Marketing Technology Go Hand In Hand In Today's Digital Marketing Era
With the rapid development of marketing and advertising technology, the integrated use of technology is increasingly being adopted by companies to make the most of advertising as a marketing activity
The Top 5 Marketing Technology Challenges Marketers Will Face
The amount of data collected, stored, processed, analysed and used to re-target customers, the problems associated with these data-related efforts are that it needs to be managed more and it is only becoming more difficult to use
