The Top 5 Marketing Technology Challenges Marketers Will Face
The amount of data collected, stored, processed, analysed and used to re-target customers, the problems associated with these data-related efforts are that it needs to be managed more and it is only becoming more difficult to use
Marketing technology MarTech is so popular, but what is it doing?
Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?
6 Of The Hottest Recent Marketing Technology Numbers
The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more
Advertising Technology And Marketing Technology Go Hand In Hand In Today's Digital Marketing Era
With the rapid development of marketing and advertising technology, the integrated use of technology is increasingly being adopted by companies to make the most of advertising as a marketing activity
How do brands use image recognition technology to understand consumers?
Just as the human brain processes images, computers are trained to process images just like humans. Image recognition, which is now a hot high-tech, was born as early as 1966. The original idea of the inventor was to attach the camera to the computer, so that the computer could easily see what the camera actually saw. However, image recognition still needs human training.
