The Top 5 Marketing Technology Challenges Marketers Will Face
The amount of data collected, stored, processed, analysed and used to re-target customers, the problems associated with these data-related efforts are that it needs to be managed more and it is only becoming more difficult to use
Marketing technology MarTech is so popular, but what is it doing?
Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?
6 Of The Hottest Recent Marketing Technology Numbers
The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more
Advertising Technology And Marketing Technology Go Hand In Hand In Today's Digital Marketing Era
With the rapid development of marketing and advertising technology, the integrated use of technology is increasingly being adopted by companies to make the most of advertising as a marketing activity
There is a practical guide for CMOs to choose effective marketing techniques
For CMO, this era has created unprecedented marketing opportunities, but also created a highly complex environment. The importance of successfully responding to user needs and preferences has never been greater. A study by Walker predicted that "by 2020, the user experience will exceed the price and the product itself and become the key factor determining the brand difference."
How can the problem of viewing rate be solved when independent video ads are played independently without anyone watching?
Independent video ads, which are automatically played on the article page, are becoming more and more popular among advertisers. This format is a way to replace the scarce and expensive streaming video insertion, just like the advertisement played before the video.
