The Top 5 Marketing Technology Challenges Marketers Will Face
The amount of data collected, stored, processed, analysed and used to re-target customers, the problems associated with these data-related efforts are that it needs to be managed more and it is only becoming more difficult to use
To Start a Business, Choose The Right Market Breakthrough Source
The market is so big that no one can cover everything
How to Play Location Marketing Well
In our highly connected digital world, an all-round marketing approach can help brands bridge the gap between online and offline consumer behavior. However, promoting an effective multi touch strategy has its unique challenges, and our strategy is often effective only when we know it.
Learn Marketing from Elon Musk: Tesla's Zero Budget Earns the Eyes of the World
In February 2018, many people's social circles were wiped out by an exciting news, that is, Elon Musk's SpaceX successfully launched the Falcon Heavy Rocket, which brought mankind closer to the dream of exploring space.
Marketing technology MarTech is so popular, but what is it doing?
Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?
What is differential privacy? How will it affect marketing?
As people pay more and more attention to personal data and privacy today, the entire advertising and marketing industry is also reassessing the way to deal with personal privacy, and advertisers are also looking for better ways to collect data, hoping to legally use more accurate personal data information as much as possible without damaging personal privacy.
6 Of The Hottest Recent Marketing Technology Numbers
The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more
Advertising Technology And Marketing Technology Go Hand In Hand In Today's Digital Marketing Era
With the rapid development of marketing and advertising technology, the integrated use of technology is increasingly being adopted by companies to make the most of advertising as a marketing activity
There is a practical guide for CMOs to choose effective marketing techniques
For CMO, this era has created unprecedented marketing opportunities, but also created a highly complex environment. The importance of successfully responding to user needs and preferences has never been greater. A study by Walker predicted that "by 2020, the user experience will exceed the price and the product itself and become the key factor determining the brand difference."
Zara, HM, Forever21, how do these fast fashions seize the online market?
The competition of fast fashion brands has become increasingly fierce. Now the focus of these brands' competition has shifted to fighting for online market share, and "visual search" provides a new way to obtain market share.
