There is a practical guide for CMOs to choose effective marketing techniques
For CMO, this era has created unprecedented marketing opportunities, but also created a highly complex environment. The importance of successfully responding to user needs and preferences has never been greater. A study by Walker predicted that "by 2020, the user experience will exceed the price and the product itself and become the key factor determining the brand difference."
5 Guidelines For Financing a Startup
If you really think your product is a product with potential, should you go looking for financing right away?
Ten Open Secrets You Need To Start a Successful Business
If you want to succeed, it is usually positive, beware of negative circumstances, not failure.
